For this project, I created promotional advertisements and merchandise for Dancefestopia 2023. I was inspired by the event's past themes surrounding the Wizard of Oz, as well as from my own experience at EDM shows. I wanted to emphasize music, fantasy, and fun with my design. I incorporated lollipops as an ode to the munchkins of Oz, as well as to reference a common occurrence at festivals: to trade bracelets, also known as "rave candy".
